15 departments · 4 categories · jobs-aligned

How do you spend your day?

Pick the category, then the department. Get the roles, processes, how-tos, agents, harnesses, and goal-loops that match that job. Free to install. Each page shows wounds, four forces, and human ownership.

Category → Dept → Role → ProcessJTBD IntakeMoesta Four ForcesSealed proofMIT
4Categories
15Departments
60+Roles mapped
75+Processes

Revenue & Growth

5 departments
SALES-REVENUE

Sales & Revenue

You want more sales and the sales you get should be good fits, not tire kickers. You want faster cycles, fewer late calls, and better close rates.

Roles · Processes · Install →
WEB-MARKETING

Web & Marketing

You want a website that brings in leads. You want blog posts that rank, ads that work, and landing pages that turn visitors into buyers. You want to know what is working and what is waste.

Roles · Processes · Install →
PRODUCT-MARKETING

Product Marketing

You want messaging that matches the product that shipped, battlecards sales actually use, and launches with a workback that does not slip.

Roles · Processes · Install →
PARTNERSHIPS

Partnerships

You want partner tiers that mean something, co-sell motions with shared proof, and MDF that does not vanish into vague events.

Roles · Processes · Install →
CUSTOMER-SUCCESS

Customer Success & Support

You want customers to stay and tell their friends. You want tickets solved on the first touch. You want a heads-up before a customer cancels, not after.

Roles · Processes · Install →

Money & People

3 departments
MONEY-FINANCE

Money & Finance

You want clean books, clean invoices, and a forecast you can trust. You want to catch ghost seats, double charges, and bad data before it hits the board.

Roles · Processes · Install →
PEOPLE-HR

People & HR

You want to write job posts that bring in good people, screen resumes fairly, run interviews without bias, and onboard new hires without missing a step.

Roles · Processes · Install →
FOUNDER-CEO

Founder & CEO

You want to know what is happening across the company without chasing it. You want the board to see proof, not promises. You want to make calls faster than your last hire.

Roles · Processes · Install →

Build & Operate

4 departments
ENGINEERING-PRODUCT

Engineering & Product

You want code that ships without breaking. You want tests that pass for real. You want to know which build is the one in production and why.

Roles · Processes · Install →
DATA-ANALYTICS

Data & Analytics

You want one metric dictionary, clean pipelines, and forecasts with calibration — not twelve dashboards that disagree on revenue.

Roles · Processes · Install →
SUPPLY-CHAIN-OPS

Supply Chain & Ops

You want the right items in the right warehouse. You want vendors paid on time and contracts renewed before they expire. You want to spot the shipment that is stuck before the customer does.

Roles · Processes · Install →
IT-SECURITY-OPS

IT & Security Ops

You want identity, device, secrets, and agent runtimes under one operating model — with audit trails that survive a real incident.

Roles · Processes · Install →

Trust & Brand

3 departments
RISK-COMPLIANCE

Risk & Compliance

You want every contract tracked and every claim saved with proof. You want audits you can pass and a trail that shows what happened and when.

Roles · Processes · Install →
LEGAL

Legal

You want contracts reviewed before they ship, NDAs that do not stall deals, and a clause library your team can reuse without pinging counsel every hour.

Roles · Processes · Install →
DESIGN-BRAND

Design & Brand

You want every surface — site, deck, product UI, ads — to feel like one company. Tokens, voice, and motion rules that agents and humans both obey.

Roles · Processes · Install →
Also see

Architecture, competitors, and ICP.