Department · Sales & Revenue

Find the right buyers. Close them faster.

You want more sales and the sales you get should be good fits, not tire kickers. You want faster cycles, fewer late calls, and better close rates.

Install the kit See the GTM package
Free skills kit1-command installSealed proof every runRoles + processes mappedMIT
JTBD · what the buyer is actually hiring

The wounds your team names in the room.

Real, specific pain. If you read these and nod, the rest of the page is yours.

WOUND 01

Replies stop coming two weeks into a sequence and you do not know why.

WOUND 02

Discovery calls feel the same and you cannot tell who is real.

WOUND 03

You write the same follow-up email five times a day and forget half of them.

JTBD · four forces

What is pushing, pulling, blocking, and keeping you stuck.

Every hire or fire decision runs through four forces. We name them so you can move the ones you can move.

PUSH · away from currentPipeline noise and bad-fit inbound is killing your team's week.
PULL · toward betterA grounded list of people who actually need what you sell, written like a person.
ANXIETY · slows the decisionHiring an agency feels like giving up; building in-house feels slow.
HABIT · keeps the old wayYou keep tweaking the deck instead of fixing the list.
JTBD · Moesta job statement

The job, in the buyer's own words.

JOB STATEMENT

When my quarter is half over and the pipeline feels thin, I want to know which leads are real and which will buy, so I can stop wasting calls on tire kickers and close more of the right deals this month.

Roles

Who runs this department.

Agents assist. Humans own. These are the seats that map to the processes below.

ROLE

VP Sales / CRO

Quota, forecast, hiring plan, final deal desk.

ROLE

RevOps

Routing, SLA, CRM hygiene, sequence governance.

ROLE

AE / Closer

Discovery, proposal, mutual close plan.

ROLE

SDR / Outbound

List quality, first touches, meeting set.

Processes

The operating cadence.

Category → department → process. Each process can bind skills, agents, harnesses, and loops.

Human owner mapping

Who is accountable when the seal fails.

Human ownerVP Sales / CRO
Day-to-dayRevOps + AE pod
EscalationCEO
Agent assistdraft · harvest · guard · mesh
WEDGE · PQS/PVP/FIND signal — buyer-wound list, not firmographic lists

How we land this department.

Most vendors sell features. We sell the wound. This is the exact wedge that opens the door for Sales & Revenue buyers.

Install

One command. Pick the work you do.

You install the kit with one command. Each how-to is named for the job it does. Add it to your AI assistant and run it like a real workflow.

npx skills add rodgersintelligence/sales-revenue
What's in the kit

Pick the job. Run it.

Browse the full catalog of agents, harnesses, and goal-loops on the marketplace.

/site/skills-library.html · /site/harnesses.html · /site/goal-loops.html · architecture

Reference

Where this framework comes from.

Method: JTBD Intake (Moesta Four Forces) + Blueprint GTM + RIG sealed proof.

Read the full framework →