ICP · 30 archetypes · research pack

Who hires RIG — and what we say to them.

Install governed department capability — skills, agents, harnesses, loops, policies — with proof. Not a GPT store, not an iPaaS template gallery, not a flat skill registry.

Hero: Operator who wants compounding process leverage Enemy: Median AI output, ungated agents, prompt cosplay Category: Department Operating System Marketplace for AI agents Source: research/gtm-icp-pack
Positioning
PRIMARY PROMISE

Install governed department capability — skills, agents, harnesses, loops, policies — with proof.

Category: Department Operating System Marketplace for AI agents
Not: Not a GPT store, not an iPaaS template gallery, not a flat skill registry

Willingness to pay

Seven WTP bands.

BandMonthlyWhat they buyConversion trigger
Explorerpriced after a short conversationSingle free/skill pack, docs, communityAha on one department pack install
Operator Solopriced after a short conversation1-2 department packs + harness basicsWeekly time saved ≥ 5h
Studio / Boutiquepriced after a short conversationMulti-dept packs, agents, goal loopsClient-deliverable quality lift
Seed Startuppriced after a short conversationGTM+Eng+Founder packs, Memory OS litePipeline or shipping cadence proof
Series A/B Teampriced after a short conversationFull dept OS, Gate-D, fleet memory, SSO pathReplaces 1 contractor FTE equivalent
Growth Enterprise Podpriced after a short conversationPrivate marketplace, custom doctrine, SLAsRisk/compliance + multi-team rollout
Strategic / Fleetpriced after a short conversationOn-prem/fleet nodes, custom engines, servicesBoard-level AI operating system mandate
30 archetypes

Clustered by primary department pull.

CLUSTER · 4 archetypes

Founder / CEO operators

A01 AI-Native FounderA16 Solo ConsultantA17 YC Batch FounderA26 Investor Operating Partner
IDArchetypeDeptsWTPPainTrigger
A01AI-Native Founderfounder-ceo, engineering-productSeed StartupToo many tools, no governed OSJust raised or hit chaos at 10 people
A16Solo Consultantfounder-ceo, sales-revenueOperator SoloDelivery quality varies by dayWants productized service
A17YC Batch Founderfounder-ceo, web-marketing, sales-revenueSeed StartupNeed GTM motion this weekDemo day countdown
A26Investor Operating Partnerfounder-ceo, money-financeGrowth Enterprise PodPortfolio companies lack AI OSValue-creation plan
Open founder-ceo →
CLUSTER · 4 archetypes

RevOps / GTM leaders

A02 Fractional CROA03 RevOps ArchitectA13 Partnerships LeadA23 Outbound Agency Owner
IDArchetypeDeptsWTPPainTrigger
A02Fractional CROsales-revenue, product-marketingStudio / BoutiqueEach client needs a sales system from scratchNew retainer, 30-day pipeline mandate
A03RevOps Architectsales-revenue, data-analyticsSeries A/B TeamCRM hygiene + routing debtSalesforce/HubSpot re-implementation
A13Partnerships Leadpartnerships, sales-revenueSeries A/B TeamPartner enablement packs missingNew channel program
A23Outbound Agency Ownersales-revenue, web-marketingStudio / BoutiqueCopy and list ops not governedClient churn on quality
Open sales-revenue →
CLUSTER · 3 archetypes

Growth & content operators

A04 Product-Led Growth LeadA05 Content Engine OperatorA12 Agency Media Buyer
IDArchetypeDeptsWTPPainTrigger
A04Product-Led Growth Leadweb-marketing, product-marketingSeries A/B TeamActivation experiments lack harnessActivation metric stalled
A05Content Engine Operatorweb-marketing, design-brandOperator SoloGeneric AI content, no brand floorLinkedIn/Substack underperforming
A12Agency Media Buyerweb-marketing, data-analyticsStudio / BoutiqueCreative testing slowROAS dip
Open web-marketing →
CLUSTER · 2 archetypes

Brand & studio partners

A06 Design Studio PartnerA22 Brand Director
IDArchetypeDeptsWTPPainTrigger
A06Design Studio Partnerdesign-brand, product-marketingStudio / BoutiqueAI design slop in client workLost pitch on taste
A22Brand Directordesign-brand, web-marketingSeries A/B TeamAI dilutes brand systemRebrand or launch
Open design-brand →
CLUSTER · 5 archetypes

Technical evaluator-buyers

A07 Staff Platform EngineerA18 Internal AI Platform PMA19 DevRel / DX LeadA24 ML Engineer turning agenticA30 Multi-Agent Framework Author
IDArchetypeDeptsWTPPainTrigger
A07Staff Platform Engineerengineering-product, it-security-opsSeries A/B TeamAgent sprawl without gatesSecurity review of AI tools
A18Internal AI Platform PMengineering-product, founder-ceoGrowth Enterprise PodBusiness units want agents unmanagedAI CoE charter
A19DevRel / DX Leadengineering-product, product-marketingSeries A/B TeamDocs-to-skill gapDeveloper adoption lag
A24ML Engineer turning agenticengineering-product, data-analyticsOperator SoloModels without process wrappersAsked to ship agents to prod
A30Multi-Agent Framework Authorengineering-product, product-marketingExplorerNeeds distribution for skills/agentsWants to publish on a real marketplace
Open engineering-product →
CLUSTER · 2 archetypes

CS / CX leaders

A08 Head of Customer SuccessA27 Support/CX Lead
IDArchetypeDeptsWTPPainTrigger
A08Head of Customer Successcustomer-success, sales-revenueSeries A/B TeamHealth scores lag churnNRR miss
A27Support/CX Leadcustomer-success, web-marketingSeries A/B TeamMacros and bots without proofCSAT drop
Open customer-success →
CLUSTER · 1 archetypes

Finance & board advisors

A09 Finance/FP&A Lead
IDArchetypeDeptsWTPPainTrigger
A09Finance/FP&A Leadmoney-finance, founder-ceoSeries A/B TeamBoard packs manual, forecast weakBoard meeting in 10 days
Open money-finance →
CLUSTER · 4 archetypes

People & ops leaders

A10 People/HRBPA20 Supply Chain Ops ManagerA25 COO of 50-person SaaSA29 Nonprofit Ops Director
IDArchetypeDeptsWTPPainTrigger
A10People/HRBPpeople-hr, founder-ceoSeed StartupHiring scorecards inconsistentHiring surge
A20Supply Chain Ops Managersupply-chain-ops, data-analyticsGrowth Enterprise PodException handling manualStockout/incident
A25COO of 50-person SaaSsupply-chain-ops, people-hr, founder-ceoSeries A/B TeamCross-dept process entropyOps review fails
A29Nonprofit Ops Directorpeople-hr, money-finance, web-marketingOperator SoloSmall team, big process loadGrant reporting season
Open people-hr →
CLUSTER · 2 archetypes

Risk / compliance / legal

A11 Compliance OfficerA21 Legal Ops Counsel
IDArchetypeDeptsWTPPainTrigger
A11Compliance Officerrisk-compliance, legalGrowth Enterprise PodAI actions un-auditableSOC2/ISO audit window
A21Legal Ops Counsellegal, risk-complianceGrowth Enterprise PodContract review bottleneckDeal desk overload
Open risk-compliance →
CLUSTER · 2 archetypes

Security & platform ops

A14 Security EngineerA28 Cloudflare/Edge Engineer
IDArchetypeDeptsWTPPainTrigger
A14Security Engineerit-security-ops, risk-complianceSeries A/B TeamAgents can exfiltrate/send freelyNear-miss incident
A28Cloudflare/Edge Engineerit-security-ops, engineering-productOperator SoloWorkers/AI gateway patterns tribalEdge AI project
Open it-security-ops →
CLUSTER · 1 archetypes

Data & platform ops

A15 Data/Analytics Manager
IDArchetypeDeptsWTPPainTrigger
A15Data/Analytics Managerdata-analytics, engineering-productSeries A/B TeamMetrics without contractsConflicting dashboards
Open data-analytics →
Ad angles

Hooks that travel across channels.

ANGLE

Stop shipping median AI

Your agents sound like everyone else. ±30σ is the floor.

Proof: Deviation engines + brand quantify

ANGLE

Department OS not chatbot pack

Buy Sales. Not another prompt pack.

Proof: 15-dept taxonomy + roles + loops

ANGLE

Proof or it did not happen

If there is no ProofPacket, it is cosplay.

Proof: Done-tests + sealed artifacts

ANGLE

Gate-D for grown-ups

No agent sends email, deploys, or pays without you.

Proof: Typed APPROVE <run_id>

ANGLE

One pack, four harnesses

Claude, Hermes, Codex, Cursor — same SKU.

Proof: Multi-harness packaging

ANGLE

Replace a contractor week

Department pack that pays for itself in one sprint.

Proof: WTP bands + time-saved claims with evidence

ANGLE

Memory that compounds

Night cycle. Predictions. Stigmergy. Not chat logs.

Proof: Memory OS inventory

ANGLE

From skills.sh to company OS

You outgrew a skill folder.

Proof: Hierarchy beyond flat skills

ANGLE

GTM that knows ICP

30 archetypes. Real WTP. Not vibes.

Proof: gtm-icp-pack

ANGLE

Doctrine included

Adversarial verification is not a blog post. It is installed.

Proof: Doctrine packs

Offer ladder (research)

From free habit to private marketplace.

RungNamePricePurpose
0Public docs + free skill samplespriced after a short conversationTrust + SEO + install habit
1Single skill / agentpriced after a short conversationImpulse + taste of quality floor
2Process pack (subcategory)priced after a short conversationComplete one job
3Department packpriced after a short conversationOwn a function OS
4Multi-dept Operator bundlepriced after a short conversationCross-functional cadence
5Platform: Harnesses + Loops + Gate-Dpriced after a short conversationGoverned runtime
6Memory OS + fleetpriced after a short conversationCompany second brain
7Private marketplace + doctrinepriced after a short conversationStrategic OS + services

Launch SKUs

dept-sales-revenuedept-founder-ceodept-engineering-productdept-web-marketingpack-harnesses-corepack-goal-loops-corepack-gate-d-policyplatform-memory-os-lite
Channels