The wounds your team names in the room.
Real, specific pain. If you read these and nod, the rest of the page is yours.
Partner pipeline is vanity logos with no sourced revenue.
Co-marketing assets stall in dual brand reviews.
Nobody can attribute a closed deal to a partner cleanly.
What is pushing, pulling, blocking, and keeping you stuck.
Every hire or fire decision runs through four forces. We name them so you can move the ones you can move.
The job, in the buyer's own words.
When we bet on a partner, I want sourced pipeline and sealed attribution, so we fund what works and cut what does not.
Who runs this department.
Agents assist. Humans own. These are the seats that map to the processes below.
Head of Partnerships
Tier strategy, top accounts.
Partner Manager
Joint pipeline, QBRs.
Co-Marketing
Assets, events, brand guardrails.
Partner Ops
MDF, attribution, contract hygiene.
The operating cadence.
Category → department → process. Each process can bind skills, agents, harnesses, and loops.
- 01Partner tier score + onboarding
- 02Joint solution blueprint
- 03Co-sell play activation
- 04MDF request → proof of spend
- 05QBR with sourced revenue seal
Who is accountable when the seal fails.
How we land this department.
Most vendors sell features. We sell the wound. This is the exact wedge that opens the door for Partnerships buyers.
One command. Pick the work you do.
You install the kit with one command. Each how-to is named for the job it does. Add it to your AI assistant and run it like a real workflow.
Pick the job. Run it.
Browse the full catalog of agents, harnesses, and goal-loops on the marketplace.
/site/skills-library.html · /site/harnesses.html · /site/goal-loops.html · architecture
Where this framework comes from.
Method: JTBD Intake (Moesta Four Forces) + Blueprint GTM + RIG sealed proof.