HOW INQUIRIES AND OPTIONAL MEASUREMENT WORK.

Optional measurement is your choice

Google Analytics and Google Ads measurement remain off until you choose them. Reject optional keeps both off. Analytics only allows Google Analytics site-use measurement. Analytics + ad measurement also enables Google Ads measurement setup, which may make measurement requests, and an Ads conversion when our inquiry service confirms a queued brief. A queued receipt is not proof of email delivery, a qualified lead, a booked call or revenue. We send an explicit zero monetary value for that Ads event; the Analytics lead event has no financial value. Downloads and button clicks are not inquiry conversions.

The Privacy settings button remains available on every page. Your selection is stored on this device in first-party local storage for 180 days from your latest choice, unless you clear it sooner. Browser settings may prevent storage; in that case the choice may not survive navigation. A Global Privacy Control or Do Not Track signal keeps ad measurement off even if you select both options. Analytics still requires your choice. Essential inquiry handling works without optional measurement.

What measurement includes and excludes

When allowed, Google receives basic page-use events and technical connection information needed to process them. Our event payloads use page addresses without query strings or fragments and do not include your form answers, email address, company, brief, email-link destination or raw campaign parameters. To avoid classifying all traffic as direct, Analytics receives reviewed campaign source, medium and campaign labels using explicit campaign parameters. We retain only recognized referral origins, without paths, queries, fragments or credentials; other external referrals are grouped as other/referral without sending their hostnames. The Ads event includes the random receipt reference for duplicate prevention. We do not send enhanced user data, enable personalized ads or intentionally build remarketing audiences; ad_user_data and ad_personalization remain denied. Google services may process information outside your country. See Google’s privacy policy.

After measurement consent, we may keep a first-touch set of limited, validated campaign labels (utm_source, utm_medium, utm_campaign, utm_content and utm_term) in this tab’s session storage and include them in a later inquiry record. Labels use a reviewed vocabulary, including client-intake. Unknown otherwise well-formed labels become other; suspicious values are discarded. We do not forward free-form campaign names or search terms. This privacy-preserving first-touch model can differ from Google’s default acquisition attribution. No advertising click IDs are retained by our attribution adapter. Before consent we do not persist campaign labels or ad IDs for attribution. Do not place personal information in campaign URLs.

Changing your choice

Withdrawing consent stops our further measurement calls and clears our session attribution. If Google has already loaded, changing the selection reloads the page to remove the running library. We attempt to delete accessible first-party Google Analytics and Ads cookies. We cannot delete Google’s third-party cookies, inaccessible cookies, or information already sent. Browser privacy controls can remove additional cookies. Google Analytics cookies configured by this adapter have a maximum configured lifetime of 180 days without sliding renewal; provider behavior and browser restrictions may differ. Google Ads may set measurement cookies after the relevant consent and event; provider cookie lifetimes are controlled by Google. This notice does not promise a specific server-side retention period that we have not verified.

Client brief and email

The brief form sends your email, company, optional name, brief, reported source page and any permitted campaign labels to Mike at mike@rodgersintelligence.com through Resend. These details are used to assess and respond to your inquiry, not to enroll you in a marketing list. Browser-supplied attribution is context, not verified identity. Do not send patient records, credentials or confidential client information.

An unconfirmed brief, including any attribution already added to that brief, is retained in this tab’s session storage for an idempotent retry. Its payload stays unchanged on retry, even if you later change measurement choices. It is removed after a confirmed queued receipt or a response requiring correction. Closing the tab normally clears session storage, though browser session restoration can restore it. A small session-only list of random accepted receipt references prevents repeat measurement in this browser session, including after navigation; references accepted without consent are not measured later. No form contents enter that list. Provider acceptance is not mailbox delivery. If confirmation fails, the page says so and keeps the same brief for retry rather than claiming success.

RIG and its email services retain inquiry correspondence as needed to respond and manage agreed work or applicable obligations. A fixed deletion schedule has not been established in this notice. Email Mike to request access or deletion; some records may need to be retained for applicable obligations. Email links open your email application and are subject to your email provider’s handling.

Local tools and public resources

The readiness tool and public kit run locally in your browser. Their inputs are not submitted by our measurement adapter. Downloading a public resource does not submit an inquiry or sign you up for email. Saving or downloading locally creates files or browser storage on your device; you control their removal. Public kit download measurement, if used, is a secondary Analytics event only after consent, not an Ads inquiry conversion.

Previous experiment cookies

This release disables new experiment assignment across public routes. Earlier versions could set rig_ab_headline, rig_ab_cta, rig_ab_hero and experiment_variant for up to 30 days. Legacy client-side experiments could also set rig_ab_variant for 30 days and rig_ab_v or rig_visitor_id for 365 days. Those cookies may remain from a previous visit until expiration or browser removal; this site attempts to expire accessible copies. The legacy client-side measurement and experiment loaders are removed in this release, and new server-side assignment must remain disabled. We also remove the old rig_lp_utm_v1, rig_lp_ctx_v1 and rig_lp_booked_v1 measurement storage keys, which could contain prior campaign or click-ID context. These are not used for new experiment assignment in this release.

Hosting and external links

Hosting and email providers may process technical request information for delivery, security and abuse prevention. External sites such as GitHub have their own privacy terms. This notice makes no claim of HIPAA or GDPR certification. Contact Mike Rodgers with privacy questions without including sensitive information in the initial email.