Department · Web & Marketing

Get found. Get clicked. Get customers.

You want a website that brings in leads. You want blog posts that rank, ads that work, and landing pages that turn visitors into buyers. You want to know what is working and what is waste.

Install the kit See the GTM package
Free skills kit1-command installSealed proof every runRoles + processes mappedMIT
JTBD · what the buyer is actually hiring

The wounds your team names in the room.

Real, specific pain. If you read these and nod, the rest of the page is yours.

WOUND 01

You publish content and nothing ranks.

WOUND 02

Your landing page converts under 2%.

WOUND 03

You cannot tell which channel is bringing in revenue.

JTBD · four forces

What is pushing, pulling, blocking, and keeping you stuck.

Every hire or fire decision runs through four forces. We name them so you can move the ones you can move.

PUSH · away from currentTraffic is flat and pipeline is light.
PULL · toward betterA page that reads like a person wrote it and turns visitors into leads.
ANXIETY · slows the decisionAnother month of paid traffic with nothing to show.
HABIT · keeps the old wayYou keep posting more of the same.
JTBD · Moesta job statement

The job, in the buyer's own words.

JOB STATEMENT

When someone searches for the problem we solve, I want them to find a page that reads like we wrote it for them and gives them a clear next step, so I can stop losing pipeline to the page that ranks below us.

Roles

Who runs this department.

Agents assist. Humans own. These are the seats that map to the processes below.

ROLE

Head of Growth / CMO

Channel mix, budget, brand bar.

ROLE

Content Lead

Editorial system, SEO clusters.

ROLE

Performance Marketer

Paid, landing tests, CAC.

ROLE

Web Owner

Site IA, conversion, analytics.

Processes

The operating cadence.

Category → department → process. Each process can bind skills, agents, harnesses, and loops.

Human owner mapping

Who is accountable when the seal fails.

Human ownerHead of Growth / CMO
Day-to-dayContent + Performance + Web
EscalationCEO / CRO
Agent assistseo · creative variants · analytics
WEDGE · Real audits of your site, not vibes

How we land this department.

Most vendors sell features. We sell the wound. This is the exact wedge that opens the door for Web & Marketing buyers.

Install

One command. Pick the work you do.

You install the kit with one command. Each how-to is named for the job it does. Add it to your AI assistant and run it like a real workflow.

npx skills add rodgersintelligence/web-marketing
What's in the kit

Pick the job. Run it.

Browse the full catalog of agents, harnesses, and goal-loops on the marketplace.

/site/skills-library.html · /site/harnesses.html · /site/goal-loops.html · architecture

Reference

Where this framework comes from.

Method: JTBD Intake (Moesta Four Forces) + Blueprint GTM + RIG sealed proof.

Read the full framework →