Department · Product Marketing

Positioning clear. Launches tight. Sales armed.

You want messaging that matches the product that shipped, battlecards sales actually use, and launches with a workback that does not slip.

Install the kit See the GTM package
Free skills kit1-command installSealed proof every runRoles + processes mappedMIT
JTBD · what the buyer is actually hiring

The wounds your team names in the room.

Real, specific pain. If you read these and nod, the rest of the page is yours.

WOUND 01

Sales rewrites the pitch every call.

WOUND 02

Launches ship without a story or a proof pack.

WOUND 03

Competitive intel lives in random Slack threads.

JTBD · four forces

What is pushing, pulling, blocking, and keeping you stuck.

Every hire or fire decision runs through four forces. We name them so you can move the ones you can move.

PUSH · away from currentA lost deal blamed "we could not explain it".
PULL · toward betterA living message house + sealed launch kit.
ANXIETY · slows the decisionOverclaiming features that are not ready.
HABIT · keeps the old wayDeck archaeology before every launch.
JTBD · Moesta job statement

The job, in the buyer's own words.

JOB STATEMENT

When we launch or sell, I want one message house and proof pack everyone uses, so buyers hear the same truth and sales stops freelancing.

Roles

Who runs this department.

Agents assist. Humans own. These are the seats that map to the processes below.

ROLE

Head of PMM

Positioning owner, launch GO/NO-GO.

ROLE

Competitive Intel

Battlecards, win/loss tags.

ROLE

Launch Manager

Workback, assets, channel plan.

ROLE

Enablement

Sales kit adoption and certification.

Processes

The operating cadence.

Category → department → process. Each process can bind skills, agents, harnesses, and loops.

Human owner mapping

Who is accountable when the seal fails.

Human ownerHead of Product Marketing
Day-to-dayLaunch Manager + Enablement
EscalationCMO / CRO
Agent assistbattlecards + launch plays
WEDGE · Message house + launch kit with proof seals

How we land this department.

Most vendors sell features. We sell the wound. This is the exact wedge that opens the door for Product Marketing buyers.

Install

One command. Pick the work you do.

You install the kit with one command. Each how-to is named for the job it does. Add it to your AI assistant and run it like a real workflow.

npx skills add rodgersintelligence/product-marketing
What's in the kit

Pick the job. Run it.

Browse the full catalog of agents, harnesses, and goal-loops on the marketplace.

/site/skills-library.html · /site/harnesses.html · /site/goal-loops.html · architecture

Reference

Where this framework comes from.

Method: JTBD Intake (Moesta Four Forces) + Blueprint GTM + RIG sealed proof.

Read the full framework →