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RIG. Book a call

Door 1 · Meet Mike

A call. A stage. The apparatus.

three things you can buy from the operator behind RIG — pick one ↓

scroll — the receipts
— 01 · origin

The Iowa kid who never stopped building the instrument.

— the record

Born in Oskaloosa, Iowa.

A town where you fix the thing yourself, or it stays broken. That is where the whole operating system started.

Mike Rodgers, the operator behind RIG — mike · the operator
— 02 · the path

From Iowa to the rack.

— click a step →
Engineering school
U.S. Army
Hospital VP
Telehealth startup
$6B company
RIG, today
Engineering school

Industrial engineering.

— 03 · proof, not assertion

The math that makes it defensible.

— pick one · real source
— pick a primitive
— 04 · the book

DEVIATION.

— pre-order
DEVIATION — book cover

An operator's memoir, and a manual.

How I built a real operating system in public — the doctrine, the engines, and the discipline of shipping when no one is watching.

pre-order the hardcover → Priced after a short conversation
— 05 · field notes

What I'm writing.

— get the essays as a PDF
— the median

The median is the enemy.

Most AI advice is the safe, average answer. Average is exactly what the model is built to give you. To get an edge, you fight the pull to the middle.

read it →
— proof

Proof, not assertion.

"It works" is not proof. It's a hope wearing a suit. I tie every claim to the command that backs it. No source, no number, no claim.

read it →
— strategy first

Strategy comes before the model.

Most AI projects fail because nobody decided what they were for. The tool is the easy part. The hard part is the plan it serves.

read it →
— the field notes · free

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