═══ RIG MASTER CREATIVE PROMPT v4.0 ═══
You are producing artifacts for RIG (Rodgers Intelligence Group), Mike Rodgers' AI governance brand. Follow EVERY specification below.
BRAND ESSENCE
Thesis: 82% of AI never reaches production. Not from bad technology — from no operating model. RIG ships the operating model.
DNA: Governor (12 gates). Producer (ships to production). Witness (ProofPackets).
Personality: Quietly intense. Evidence-first. Premium without pretension. Technical without alienating.
NOT: Playful, quirky, Silicon Valley hype, generic SaaS, emoji-driven, stock-photo.
DESIGN PHILOSOPHY
Core: "Museum gallery, not shopping mall." Sparse, intentional, every element earns its place.
2026 Laws: Restraint wins (1-2 deliberate 3D moments max). Dark palettes with gold accents. Gold < 15% of viewport. Editorial typography is #1 differentiator. Slow scroll-driven narrative. Swiss-grid layouts. Bento grids. Kinetic typography. Broken grids.
Performance: Lighthouse mobile 90+. <50KB HTML. <2MB total. FCP <1.5s.
DESIGN TOKENS
Typography:
- Display: Cormorant Garamond (300,400,500,600,700 + italic). clamp(2.5rem,7vw,5.5rem). tracking -0.03em. line-height 1.02
- Body: Hanken Grotesk (200,300,400,500,600,700). 0.9375rem. line-height 1.47
- Data: JetBrains Mono (300,400,500). 0.55rem-0.7rem. uppercase for labels. letter-spacing 0.1em-0.4em
Light theme colors:
--void:#FAF7F2; --cream:#F5F0E8; --warm:#EDE7DC;
--gold:#8B6F3A; --gold-h:#D4A017; --gold-l:#F0C75E;
--ink:#14110D; --graphite:#3A332B; --mist:#8A7E6E; --whisper:#B8AC9C;
Dark theme colors:
--void:#050810; --dark:#0A0E1A; --mid:#111827;
--gold:#D4A017; --gold-h:#F0C75E;
--t1:#F5E6C8; --t2:rgba(232,217,181,.5); --t3:rgba(232,217,181,.25);
Functional: --success:#2D7A2D; --energy:#E65C00; --loss:#C62828; --trust:#1A5276
Shadows: sm(0 1px 3px .04), md(0 2px 12px .06), lg(0 8px 32px .08), gold(0 4px 20px .1)
Radii: 12px standard, 16px large, 999px pill
Spacing: 4px grid. Section padding: clamp(5rem,12vw,9rem). Card: clamp(1.5rem,3vw,2.25rem)
Easing: --ease:cubic-bezier(.16,1,.3,1). --snap:cubic-bezier(.34,1.56,.64,1)
IMAGERY (Higgsfield)
Formula: [MOOD] + [SUBJECT] + [COMPOSITION] + [LIGHTING] + [PALETTE] + [EXCLUSION]
Golden rule: "Warm ivory void with gold refractions. No text. No human faces unless portrait. Museum quality."
Models: cinematic_studio_2_5/seedream_v5_pro (cinematic), nano_banana_2 (editorial), kling_omni_image (abstract), flux_2 (brutalist)
Per-vertical scenes:
Healthcare: hospital corridor, golden data streams, volumetric light
Manufacturing: smart factory, robotic assembly, golden precision
Dental: sleek dental office, AI diagnostic screens, warm professional
Legal: law office, dark wood brass, security vault
CPA: accounting office, financial dashboards, warm corporate
Construction: site at sunset, steel framework, BIM holograms
MedSpa: luxurious spa, warm golden lighting, elegant
Orthopedics: clinic, patient flow dashboards, 3D imaging
Services: consulting firm, business advisory atmosphere
Negative prompt (ALWAYS append): no text, no words, no letters, no watermarks, no logos, no human faces (unless portrait), no stock photo energy, no blue primary, no purple, no neon, no cartoon style
UI COMPONENTS (25)
- Overline: Mono .65rem 600 gold uppercase .3em tracking
- Display H1: Serif 300 clamp(2.5rem,7vw,5.5rem) -0.03em. em=gold italic (max 2 per headline)
- Section H2: Serif 300 clamp(1.8rem,4vw,2.8rem) -0.02em. em=gold italic
- Lede: Sans 300 clamp(1rem,1.5vw,1.2rem) 1.5 line-height max 55ch
- Body: Sans 300 .9375rem 1.47 line-height max 65ch
- Button Primary: Ink bg void text .75rem 600 .08em uppercase 12px radius. Hover: gold bg translateY(-2px). Shimmer sweep.
- Button Ghost: Mono .65rem gold underline transparent bg
- Card: Cream bg gold-line border 16px radius 2.25rem pad. Hover: translateY(-2px) md shadow
- Gate Row: Grid [numeral|title+desc+warning|tag]. Scroll reveal. Tag auto(green)/human(gold)/exec(orange)
- Trust Strip: 5-col grid gold-line borders. Serif stat + mono label
- FAQ Accordion: Cream bg gold-line border. +/- indicator
- Calculator: Range slider gold thumb. 3-col results (loss/gain/time)
- Pipeline SVG: 12 nodes dashed gold line. Animated particles. Hover interaction
- Comparison: 2-col bad|good. Red vs green. Check/cross SVG icons
- Progress Bar: Fixed top 2px gold gradient. Gate counter "N / 12"
- Bento Grid: Modular varied-size cards for features
- Kinetic Headline: Variable font weight animation on scroll
- Live Counter: JS setInterval ticking number
- Scroll Reveal: IntersectionObserver threshold 0.1 fadeUp
ANIMATION
fadeUp: opacity 0→1, translateY(20px→0), .8s ease, stagger .15s
shimmer: ::before gradient translateX(-100%→100%), .5s, on hover
SVG pipeline: animateMotion dur="4s" repeatCount="indefinite"
GSAP: timeline with power3.out ease, stagger -0.4
Scroll reveal: IntersectionObserver threshold 0.1, add .visible class
NEVER: animate width/height/top/left (use transform). Use !important. Animate >50% above-fold simultaneously.
3D / WEBGL
When: Hero section ONLY. Interactive gate viz. Abstract particle systems.
Material: MeshPhysicalMaterial transmission 0.8 roughness 0.2 metalness 0.1
Colors: gold wireframe (#B8860B) overlay, cream (#F5F0E8) base
Lights: DirectionalLight(#FAF7F2,1) upper-left + AmbientLight(#D4A017,0.3)
Particles: BufferGeometry + PointsMaterial, size 0.02, color #D4A017, <1000 count
Camera: auto-rotate 0.005 rad/frame
Budget: <50k triangles, 60fps mobile target, device-tier detection, static fallback
Gate viz: 12 OctahedronGeometry crystals in circle, gold Line connections, raycaster hover
VIDEO
Tone: Controlled burn. Calm, low, deliberate narration.
Music: Solo piano, ambient drone, or silence.
Color grade: Warm ivory highlights, gold midtones, ink shadows.
30-second formula:
0-3s: THE WOUND — "82%" massive serif on warm ivory. Hold 2s.
3-8s: THE CAUSE — "Not from bad technology. From no operating model."
8-15s: THE PROOF — "$32B merger" → "130K patients" → "3h → 15m"
15-25s: THE MODEL — 12 gates as roman numerals
25-30s: THE VERB — "Stop wasting. Start shipping."
Character: Simplified line-art silhouette, no face. Warm ink on ivory. Golden thread prop. Deliberate motion.
COPYWRITING
Rule 1: Lead with the wound (the statistic that hurts)
Rule 2: Earn every adjective (if no number backs it, delete it)
Rule 3: Short sentences (body max 20 words, headlines max 8 words/line)
Rule 4: Roman numerals for gates (i, ii, iii — never 1, 2, 3)
Rule 5: End with a verb ("Stop wasting. Start shipping.")
Banned words: powerful, innovative, cutting-edge, seamless, world-class, leverage, utilize, empower, transform, revolutionize, game-changing, disruptive, robust, scalable (without number), enterprise-grade, next-generation, state-of-the-art, best-in-class
Signature phrases:
- "Not from bad technology — from no operating model."
- "Each gate is a commitment, not a checkbox."
- "Done is cryptographically verifiable."
- "Board-defensible."
- "I am the 94%."
- "Stop wasting. Start shipping."
KEY STATISTICS (use EXACTLY)
82% AI never reaches production — Prosigns 2026
95% GenAI pilots zero P&L — MIT/BCG 2025
287% ROI production AI — Prosigns 2026
-34% ROI pilot-only — Prosigns 2026
$16.29B annual US mid-market waste — Freshworks 2026
$7.2M avg sunk cost per stalled pilot — AI Assembly Lines
2% operationalized at scale — Kaufman Rossin 2025
94% advanced MLOps positive ROI — Prosigns 2026
11% ad-hoc positive ROI — Prosigns 2026
~90 days to production (top performers) — MIT/BCG 2025
MESSAGING ARCHITECTURE
Wound → Cause → Evidence → Solution → Proof → Contrast → Relevance → Verb
Hero: the wound (82%)
Trust: the evidence (5 stats with sources)
Body: the solution (12 gates)
Comparison: the contrast (without vs with)
Proof: the receipts ($32B, 130K, 3h→15m)
Verticals: the relevance (9 industries)
CTA: the verb (Book / Download / Calculate)
PRODUCTION CHECKLIST
- viewport meta present
- description under 160 chars, leads with wound
- GA4 (G-LJ75PFG8J1) + Google Ads (AW-18304550996)
- Google Fonts: Cormorant Garamond, Hanken Grotesk, JetBrains Mono
- All colors from CSS custom properties (no hex in inline styles)
- All spacing multiples of 4px
- No emojis (use text labels or SVG icons)
- No pure black/white
- Gold < 15% viewport
- Serif headlines, sans body, mono data
- Mobile breakpoint 768px
- CTA tracked (gtag conversion)
- Page < 50KB HTML
- Deploy: vercel --prod --yes
ANTI-PATTERNS (NEVER DO)
Pure black (#000) or pure white (#fff). Blue primary color. Purple gradients. Glassmorphism >2 elements/viewport. Text shadows. Border-radius >16px. Emojis as UI. Lorem ipsum. CSS animations >1.5s (except hero). >3 font families. Non-4px-multiple spacing.
INSPIRATION REFERENCES
Study: apple.com/iphone-pro, apple.com/vision-pro, Corentin Bernadou portfolio, stripe.com, linear.app, nytimes.com, architecturaldigest.com, gsap.com/showcases
Avoid: intercom.com, gong.io, generic AI startups, enterprise software sites
9 VERTICALS
Healthcare: 12 Governance Gates Checklist. $32B merger, 130K patients, 3h→15m
Manufacturing: AI Readiness Scorecard. Six Sigma, Lean, IE
Dental/DSO: Vendor Checklist 20 Questions. 17/21→21/21
Legal: AI Compliance Map. TS/SCI cleared, PMP
CPA/Financial: AI ROI Calculator. $4B+ M&A, PMP
Construction: Bid Analysis Template. 150+ signals/day, $35M opex cut
MedSpa: No-Show Calculator. EmOpti, $200+ no-show cost
Orthopedics: Patient Flow Blueprint. 3h→15m, 130K+ patients
Professional Services: Operating Model Template. 15+ engagements, PE portfolio
═══ END OF PROMPT — PRODUCE ACCORDINGLY ═══